EXCLUSIVE: 'King of Kink' Announces 2028 Congressional Run as a Republican in Harlem and The Bronx
NYC sex club founder, former fashion executive and lifelong Democrat Daniel Saynt is entering politics — and he's doing it as a Republican.
Daniel Saynt, "King of Kink" and founder of New York City's controversial members-only adult wellness community The NSFW, will officially launch his 2028 congressional campaign this July 4th with an America 250 World Cup celebration at the Radio Hotel in Washington Heights.
The 42-year-old Bronx native is seeking to build an independent and conservative coalition in New York City, challenging the Democratic establishment that has dominated Upper Manhattan and portions of The Bronx for decades.
Running on a "Mo Money, Less Problems" platform, Saynt says his campaign will focus on creating economic opportunity over government dependency in neighborhoods he argues have been economically repressed for generations.
He believes in a NYC First approach to leadership, less focused on Palestine and more focused on rising pollution levels in The Bronx since the introduction of congestion pricing.
His candidacy is likely to raise eyebrows across the political spectrum.
For the past decade, Saynt has built The New Society for Wellness (The NSFW), a consent-focused adult community that has garnered international media attention for its events centered around relationships, sexuality and kink culture. The community has attracted celebrities, public figures and adult entertainers, creating an unusual backdrop for a congressional run in one of New York City's most heavily Democratic districts.
A Democrat for 25 years, Saynt says he is leaving the party behind to build a coalition of independents, conservatives, small business owners, creators and disaffected Democrats who believe New York needs an anti-socialist approach.
In keeping with his private-club background, Saynt has also launched the New Well Club, a members-only political advocacy organization that combines live events, digital media production and grassroots street teams to engage voters.
WHO IS DANIEL SAYNT?
Born in Kingsbridge, The Bronx, in 1983, Saynt is a lifelong New Yorker who says he wants to fight for residents who have been displaced by rising costs and neighborhood change throughout Harlem and Upper Manhattan.
Founder of The New Society for Wellness (The NSFW), a sex-positive, consent-focused community built over the past decade that gained national and international media attention. Over 10,000 members and over 1000 events since it's inception.
Openly bisexual, advocating for the protection of women-only safe spaces while opposing what he describes as gender ideology being introduced to children. In full support of access to trans care for 18+ and protecting trans rights in education, housing and employment.
Proud Zionist who has publicly positioned fighting antisemitism and opposing Islamist extremism as core campaign priorities.
Former fashion and media executive who founded FashionIndie, co-founded Socialyte, and held leadership roles at Rebecca Minkoff and Nylon Magazine. He has also consulted for brands and publishers including LVMH, Condé Nast and Hearst.
CAMPAIGN LAUNCH
Saynt will self-launch his congressional bid on July 4, 2026, during an America 250 World Cup fundraiser and campaign kickoff event at the Radio Hotel in Washington Heights.
Additional policy positions can be found at:
Instagram: @danielsaynt
Only God Will Judge
Not oppressed (or impressed). Deep dives into politics from a 25 year Dem who left the Left.
Only God Will Judge is a political commentary channel reaching over 3,000,000 voters per month.Plans to expand these media channels and develop more content focused on dispelling political lies, addressing the real issues Americans face, and provide a centrist view of politics that aims to identify fraud, call out bigotry and hold people accountable when their politics impact the public good.
The name of the publication is Only God Will Judge, stemming from the original Hebrew translation of Daniel. Written and produced by Daniel Saynt. Sponsorships directly impact production of more content so please consider becoming a subscriber for $9 a month. It’s away to support the mission and help more people free themselves from one-party rule.
SAYNT 28
Change New York Politics.
SAYNT 28 is a political marketing plan to increase Independent and Republican voters in District-13 of NYC.
BLAME DSA: Poster campaign from Harlem to Kingsbridge.
Help support this campaign to bring awareness to voters of the alternative. Something different that hasn’t been done before. Connect to a movement by education and support for what matters to District 13. Donate $9 today
CALLING DJS + PARTY PRODUCERS
Massive new space in Washington Heights is now open for bookings and collaborations. Contact us if interested.
District-13 represents the tip of Manhattan and The Bronx.
Sponsors support the neighborhood. Initiatives to bring people in.
Live events, community activism and sitting down to meet with 100 of the areas most influential.
volunteers
New Well
Invite Only.
What We're Looking For
We're seeking creative entrepreneurs, businesses, educators, artists, and community builders who want to launch concepts that bring people together and help shape the future of the neighborhood.
Potential categories include:
Cafés and social lounges
Creative studios
Podcast and video production spaces
Galleries and exhibition concepts
Educational and workshop programming
Wellness experiences
Retail and boutique shops
Music and performance venues
Event production concepts
Hospitality and nightlife experiences
Flexible Partnership Options
For the right concepts, we're exploring:
Up to one year of free rent
Revenue-share partnerships for up to five years
Below-market lease opportunities
Full-floor rentals without revenue sharing
We're open to creative structures that help great ideas get off the ground.
What New Well Brings to the Table
Beyond the space itself, participants will have access to the broader New Society for Wellness ecosystem.
Support may include:
Marketing and promotional campaigns
Membership management assistance
Access to our community and audience
Event production support
Partnerships with instructors and creators
Podcast, photography, and video production resources
Creative consulting and launch strategy
Across our platforms, we currently reach more than 5 million monthly views, providing significant opportunities for exposure and audience development.
We also have an extensive collection of furnishings, staging elements, and event infrastructure that can support:
Conferences
Live performances
Brand activations
Community gatherings
Educational programming
Pop-up experiences
Bringing the Community In
One of the biggest advantages of launching within the New Well ecosystem is immediate access to an engaged community of artists, creators, entrepreneurs, tastemakers, and members. We'll actively introduce members to the spaces and experiences being created, helping drive attendance, participation, and visibility.
Whether you're launching a business, hosting workshops, producing events, or building something entirely new, you'll have a community ready to explore and support it. This is an opportunity to build something lasting—something that extends beyond events and creates real value for members, businesses, creators, and the surrounding community.
If you've ever dreamed of opening a concept, launching a creative project, teaching, performing, hosting, or building a community-centered business, we'd love to hear your ideas.
Let's build the future of New Well together.
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